Pest, Pet, Appetizer

A snapshot from a fantastic ad campaign by HSBC I saw while travelling... It's supposed to highlight cultural differences throughout the world (with the implication, of course, that HSBC has the know-how to be your bank wherever you travel all over the globe.)

My favorite showed three identical photos of a grasshopper...
...with the captions:
U.S.A. = "Pest"; China = "Pet"; Thailand = "Appetizer"!

I'd love to get more of these ads.
Anybody know where I could find 'em?

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2 comments:

Anonymous said...

I experience difficulties oppening the PEST, PET, APPETIZER pic. Please someone send it over. s_papazian@abv.bg

Michelle said...

Sorry... a quick search of the interweb seems to indicate it's no longer there!