Usually, I notice a whole bunch of these... ads that are, by most Americans' tastes, usually too sexually explicit, or sexist, or both. Then there are the ones that just particularly "Italian," like the advert for the dehumidifier so that the salamis hanging in your kitchen don't get moldy... But this year, for what reason I'm not really sure, there haven't been any at all that have leapt out at me.
That is, at least not until I saw this car ad reprinted in the paper. Scroll down to the bottom of the pdf page to see what I mean!
It's not really super offensive or anything... It's the Italian attempt to appeal to a female market, so I think it's ideally supposed to be very emancipated (or "ewomancipated," as the case may be!) Still, I just can't imagine Madison Avenue churning this one out stateside.
I hope this is merely the first in a series... My summer's not complete without them! :-)
Categories: Italy, Humor